Subscribe
Sign in
Home
Notes
The Practice
Letters
Observances
Faculties
Papers
Field Notes
Press
Archive
About
Latest
Top
Discussions
Judgment
Choosing when no rule fits. The faculty a company is actually paying for.
Sep 17
•
Austin Ripmaster
1
The Translation Subsidy
For twenty-five years, customers did the company’s understanding for free. The machine just took the job, and sent the company the bill.
Sep 15
•
Austin Ripmaster
1
Read the Vacancies
Jacques Marie Mage, the institutionalization of custody, and how caring for the last customer can become the reason the next one finds you.
Sep 11
•
Austin Ripmaster
2
1
1
Coucou
A field note on the cheapest asset in the campaign.
Sep 9
•
Austin Ripmaster
1
1
Attention
The root faculty. Wonder, disciplined. The rent you pay on everything downstream.
Sep 3
•
Austin Ripmaster
3
1
The Naive Melody
Beretta, Rondini, Goyard, and the strategist’s obligation to a brand that already knows what it is.
Sep 2
•
Austin Ripmaster
3
1
August 2026
Keep the Proper Nouns
Mac Wood’s Dune Rides, the behaviors that get drilled out of a company as it scales, and why the machines have made them worth money again.
Aug 31
•
Austin Ripmaster
2
1
The Clothes Needed the Wind
Simon Porte Jacquemus, the scale of a province, and the difference between being known everywhere and belonging somewhere.
Aug 23
•
Austin Ripmaster
1
1
Dupe
The counterfeit economy of the self, and the one faculty underneath it. The first of the series.
Aug 19
•
Austin Ripmaster
1
1
The Luxury of Leaving the Water Alone
The category kept adding things. Evian turned 200.
Aug 18
•
Austin Ripmaster
1
Don't Break Character
BMW was cast in the film, and cast well. Then it broke character in the third act to sell tickets.
Aug 11
•
Austin Ripmaster
2
1
Just a Shine and a Fix
An excerpt from ROOMS: Rooms of Texas. An officer walks in wearing a rival’s boots and asks for nothing much.
Aug 10
•
Austin Ripmaster
1
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
